by Deb Goeschel | Dec 5, 2022 | Business Tips, Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy, Websites
If you are an established business owner or marketing manager, you no doubt know what a lead magnet is. If you’re new to business ownership and/or marketing, it’s important for you to learn what it is and get one (or more!) in place. But so we’re all...
by Deb Goeschel | Nov 29, 2022 | Business Tips, Inbound Marketing, Marketing Messaging, Marketing Strategy, Websites
Ask yourself, did your marketing strategies and efforts pay off this year? Did they bring you more and new customers and good a return on your investment (ROI)? You can’t create the RIGHT marketing plan for next year UNTIL you assess the effectiveness of this year’s...
by Deb Goeschel | Mar 4, 2022 | Content Marketing, Copywriting, Digital Marketing, Websites
It’s been a few years since you launched your website and you know it needs updating. But how do you approach a website update/refresh/rehaul? What are the necessities? Do you start with a web designer or a copywriter? These are questions that I get from clients all...
by Deb Goeschel | Feb 1, 2022 | Content Marketing, Digital Marketing, Marketing Strategy, Strategic Planning, Websites
Websites are one of the best marketing tools we have in our tool box when it comes to telling the world — and more importantly, our customers — what we have to offer. Yet we often forget to give them the regular attention they need so they can do their crucial job of...
by Deb Goeschel | Nov 14, 2021 | Business Tips, Digital Marketing, Tips For Entrepreneurs Small Business, Websites
Google My Business (GMB) is a free marketing tool that has SO MANY benefits, many of which are unknown to business owners. Yes, the map search results are especially helpful for location-based businesses, but ALL types of business can benefit from using GMB. ...
by Deb Goeschel | Apr 6, 2021 | Branding, Marketing Messaging, Tips For Entrepreneurs Small Business, Websites
I work with several great designers to provide brand design for clients. (Read my How to Hire a Graphic Designer post.) I’ve had a LOT of conversations with prospective clients about what goes into creating a great logo and how there’s actually quite a bit of...
