by Deb Goeschel | Dec 5, 2022 | Business Tips, Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy, Websites
If you are an established business owner or marketing manager, you no doubt know what a lead magnet is. If you’re new to business ownership and/or marketing, it’s important for you to learn what it is and get one (or more!) in place. But so we’re all...
by Deb Goeschel | Nov 9, 2022 | Content Marketing, Copywriting, Digital Marketing, Inbound Marketing, Marketing Strategy
The thing about “marketing” is that it’s a word that covers a BROAD topic. There are SO MANY DIFFERENT tactics and actions that fall under “marketing” which can sometimes create a bit of confusion. A lot of people tend to use the same...
by Deb Goeschel | Sep 30, 2022 | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Messaging, Marketing Strategy
Is your content marketing REALLY working? This is a big question because content marketing isn’t a one-size-fits-all approach. It’s not just about increased sales. You may be looking to build brand awareness through your social media and/or to gain subscribers to your...
by Deb Goeschel | Jul 5, 2022 | Content Marketing, Digital Marketing, Marketing Strategy
Fractional marketing may sound like complicated business terminology, but it simply means you contract out marketing experts for a fraction of work/time. It’s a popular marketing solution accelerated in these Covid years with marketing budgets and personnel resources...
by Deb Goeschel | Apr 29, 2022 | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy
You’ve got your website, you’re on social media, why do you need a blog, too? Because a blog provides SO MANY OPPORTUNITIES to connect with your customers/clients and achieve your business goals. Blogs have come a long way. They are now an important content...
by Deb Goeschel | Apr 2, 2022 | Content Marketing, Copywriting, Digital Marketing, Inbound Marketing
Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what’s the distinction between content marketing and traditional marketing?...
