by Deb Goeschel | Dec 5, 2022 | Business Tips, Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy, Websites
If you are an established business owner or marketing manager, you no doubt know what a lead magnet is. If you’re new to business ownership and/or marketing, it’s important for you to learn what it is and get one (or more!) in place. But so we’re all...
by Deb Goeschel | Nov 9, 2022 | Content Marketing, Copywriting, Digital Marketing, Inbound Marketing, Marketing Strategy
The thing about “marketing” is that it’s a word that covers a BROAD topic. There are SO MANY DIFFERENT tactics and actions that fall under “marketing” which can sometimes create a bit of confusion. A lot of people tend to use the same...
by Deb Goeschel | Sep 30, 2022 | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Messaging, Marketing Strategy
Is your content marketing REALLY working? This is a big question because content marketing isn’t a one-size-fits-all approach. It’s not just about increased sales. You may be looking to build brand awareness through your social media and/or to gain subscribers to your...
by Deb Goeschel | Aug 29, 2022 | Branding, Content Marketing, Inbound Marketing, Marketing Messaging, Tips For Entrepreneurs Small Business
What Is Brand Messaging? Brand messaging is the way your brand “talks” to your target audience. It tells your brand story … why your brand matters, what your values are, and what sets you apart from your competitors. Brand messaging is most effective when it’s simple,...
by Deb Goeschel | Aug 1, 2022 | Branding, Content Marketing, Inbound Marketing, Marketing Strategy
Your brand is multidimensional. You share and your customers take in: its vibe and voice, logo and look, your mission and core values. When we talk about building an authentic brand, we’re going deeper into developing the relationship between you/your business and...
by Deb Goeschel | Jul 5, 2022 | Content Marketing, Digital Marketing, Marketing Strategy
Fractional marketing may sound like complicated business terminology, but it simply means you contract out marketing experts for a fraction of work/time. It’s a popular marketing solution accelerated in these Covid years with marketing budgets and personnel resources...
