by Deb Goeschel | Oct 15, 2020 | Business Tips, Digital Marketing, Inbound Marketing, Tips For Entrepreneurs Small Business
As businesses become more data-driven, post-click landing pages have become increasingly more popular. Why? Because they have the ability to deliver a high ROI. Research shows that companies using 40 or more landing pages generate 120% more leads than those using less...
by Deb Goeschel | Oct 15, 2020 | Business Tips, Digital Marketing, Inbound Marketing, Tips For Entrepreneurs Small Business
I wrote about the WHY of landing pages recently and now want to provide you with a compiled list of resources. There are a LOT of options for creating landing pages. Depending on your hosting platform, you may be able to simply install a plugin and be on...
by Deb Goeschel | Oct 1, 2020 | Branding, Business Tips, Digital Marketing, Tips For Entrepreneurs Small Business
In my last blog post, Ensure Your Social Presence Supports Your Brand, I talked about how to use social platforms to support your brand. Today, I want to talk specifically about why — even if you’re not on any other social platform — it’s important for your...
by Deb Goeschel | Jul 27, 2020 | Branding, Business Tips, Inbound Marketing, Tips For Entrepreneurs Small Business, Websites
I’ve been covering some of the basics involved in creating your visual brand and the foundations for your online marketing. I started with a post that outlined who does what when it comes to building your best website. Then in my last post, I...
by Deb Goeschel | Jul 13, 2020 | Branding, Business Tips, Marketing Messaging, Tips For Entrepreneurs Small Business
When it comes to that perfect little black dress, or the custom-fitted suit, the perfect fit is literal. When it fits perfectly, we look and feel GREAT. But finding the perfect fit with the people who work on your brand is just as important. We know the right graphic...
by Deb Goeschel | Jun 16, 2020 | Branding, Business Tips, Copywriting, Inbound Marketing, Marketing Messaging, Strategic Planning, Websites
We all know website are important to our businesses — they are often the first exposure a potential customer will have with you and your business. I’ve been talking a lot about websites recently, devoting my last two blog posts to websites. (“A Hard-Working Website:...
