DOs & DON’Ts When Updating Your Website
It’s been a few years since you launched your website and you know it needs updating. But how do you approach a website update/refresh/rehaul? What are the necessities? Do you start with a web designer or a copywriter? These are questions that I get from clients all...
Is Your Website Healthy & Effective?
Websites are one of the best marketing tools we have in our tool box when it comes to telling the world — and more importantly, our customers — what we have to offer. Yet we often forget to give them the regular attention they need so they can do their crucial job of...
How to Create Your 2022 Content Marketing Plan
It’s the New Year and you have big ideas for WHAT you want to achieve in your business in 2022. You know a good content marketing plan can help you achieve your business goals, but you may not know exactly HOW you’re going to get it all done ... or maybe you're not...
What is GMB and Why’s It So Important?
Google My Business (GMB) is a free marketing tool that has SO MANY benefits, many of which are unknown to business owners. Yes, the map search results are especially helpful for location-based businesses, but ALL types of business can benefit from using GMB. ...
How to Show Clients & Customers Gratitude
Showing our clients and customers that we care about them goes a long way in building our relationships. They feel good, you feel good, and in turn, you want to work together again. You and your client/customer talk to other people about your amazing experience...
How to Achieve Brand Consistency Across All Platforms
These days there are so many platforms you can use to share your message, your story, your business. That means lot of opportunities to get your brand in front of people. However, the multitude of options may feel daunting. At Message Artist Creative Group, we help...
7 Benefits to Blogging
Blogging. Most business owners know how important it is to make a blog part of their strategic content marketing plan, but even so, there are a lot of businesses that don’t. For many, it comes down to the fact that they simply don’t have the resources or wherewithal...
Right Speech and Your Brand Message
How Right On Is Your Messaging and Communications? I find myself revisiting my philosophical Yoga days. This has me contemplating the concept of Right Speech with all its implications and applications. (I wrote a blog a LONG time ago that talks about what Right Speech...
How Networking Gets You Referrals
Do you know the secret of successful businesses and the best way to get new clients? Relationships! Strong business relationships help us grow and improve our businesses (read more about the importance of relationships.) Good business relationships expand our...
Creating a Well-Crafted Introduction
If you’re like most small business owners, you spend a significant amount of time networking and fostering your business relationships. After all, these relationship are at the heart of a successful business. It’s rarely only about what we sell or offer for...