In this episode of The Starfish Storytellers, I talk with Liana Henry, owner of Black Dog MarCom, about what were some of the main challenge for my clients when it comes to conveying their brand story and how I would help them flesh out their BIG WHY. We also walked through my process for defining an ideal customer profile and why it’s REALLY important for companies to become skilled in conveying their core values in order to attract top talent.

Dani Whitestone and I talk about how landing pages can make a difference in your marketing.

Listen in to understand what the non-negotiables of content marketing are and what a landing page needs to engage and convert visitors into fans and customers!

I sat down and had a conversation about brand messaging with Ed Drozda, The Small Business Doctor, on his new podcast called The Water Trough. The episode is called “Brand Messaging Vs. Branding … Huh?”

Listen in and learn things like why a logo isn’t the sum total of a brand and the core elements that make up brand messaging.

A conversation with Susan Finn, Digital Marketing Strategist, from Rise Above Noise about why messaging matters. Watch, listen, and learn …

~ What brand messaging is and how it informs one’s branding.
~ How it impacts content.
~ How it saves time/money.
~ How it specifically impacts small businesses and entrepreneurs.

Many authors know they need to market their books well before launch, but few seem to get around to doing it. In book marketing, there’s also a story to be told. It’s the story you’re sharing with your reader to create engagement before the book launches.

A conversation with the Marketing Essentials team: Alicia Piazza (The Spark Social), Justin Kerr (Justin Kerr Design), and Bill Parmentier (W.Parmentier Photography & Media)

If your marketing strategy is “let’s throw everything against the wall and see what sticks,” you need to develop your brand messaging. Skip the message and your marketing has no heart.

Susan MacConnell, Diversified Sales Solutions, and I talk about what is needed when it is time to update, refresh, or completely rehaul your website.

Where do you start first? It is not an easy process and can be overwhelming. Susan and Deb talk about how to get it done and get it done correctly!

I talked with Married with a Business power couple, Allison and Craig Guido, to chat about about how a business owner should start the branding (or rebranding) process. We talk about visual identity, core values, and what to ask when it’s time to find the right professional resources to help you with creating a messaging strategy.

Tom Libby‘s Smarketing Connect podcast serves the small business community who is often underserved when it comes to straight talk and direct Q & As about sales & marketing, such as, ‘What tools should I be using? What do I ask consultants before I hire them? What are these consultants really good at?’

Today’s conversation is with Deb Goeschel.